CHICAGO, March 7, 2022 — The ¸£Àû¼§ÊÓƵ (ADA) announced effective immediately that Jim Goodman has been promoted to Chief Business Strategy and Product Portfolio Officer.
In this new position, Goodman will set and direct business strategy, ensuring that ¸£Àû¼§ÊÓƵmembers and customers remain the focal point. He will lead strategic assessment, direction and alignment over the entire ¸£Àû¼§ÊÓƵproduct and services portfolio. Additionally, Goodman will liaise with ADA’s wholly owned subsidiaries, including ¸£Àû¼§ÊÓƵBusiness Enterprises, Inc. (ADABEI) and ¸£Àû¼§ÊÓƵBusiness Innovation Group (ADABIG) to confirm alignment in serving ¸£Àû¼§ÊÓƵmutual customers, by focusing on maximizing resources across all organizations, reducing redundancies, streamlining processes and gaining strategic alignment of complementary products.
“I am honored and excited to take on this expanded role, working across the entire ADA, including our subsidiaries, ADABEI and ADABIG, to better serve our common customers,” said Goodman.
An ¸£Àû¼§ÊÓƵemployee for nearly 13 years, Goodman will continue to provide strategic direction, executive leadership, and management oversight, as well as accountability of ADA’s Business Group, which includes Conference Services and Continuing Education, Corporate Relations, Strategic Sales & Product Development, Publishing and Business Analytics and Improvement.
“Jim’s business acumen has made a tremendous impact on the ADA, and it is with great pleasure that I announce his new position,” stated Raymond Cohlmia, D.D.S, Executive Director of ADA. “Under his leadership, the ¸£Àû¼§ÊÓƵwill offer a unified product and services portfolio to be delivered seamlessly through various vehicles, including our MY ¸£Àû¼§ÊÓƵApp currently under development.”