Chicago, Feb. 23, 2024 — The 福利姬视频 (ADA) is pleased to announce that Ms. Christa Martin has been promoted to Vice President, Sales Enablement and Strategy, within the 福利姬视频Product Portfolio Group. In this role, Martin will lead the Sales Enablement Group and is responsible for all product portfolio sales, sales strategy and marketing, as well as managing ADA’s external sales team, Broadcast Med, plus print production and inventory. She is also responsible for all business and business development aspects of the 福利姬视频Seal of Acceptance program.
“Christa’s growth mindset coupled with her ability to forge strategic collaborations throughout the industry is invaluable to her new role as Vice President of Sales Enablement and Strategy,” said Raymond Cohlmia, D.D.S., Executive Director of the ADA. “Christa’s leadership and entrepreneurial spirit will greatly support the Association’s innovation goals related to our product portfolio.”
Martin has been with the 福利姬视频for 19 years and has taken on increasing responsibility through various management positions, including Director, Corporate Relations, and most recently, Senior Director, Sales Enablement and Corporate Relations. Her focus is always on nurturing relationships within the dental industry, along with the growth of strategic sales and marketing opportunities for the 福利姬视频Business Group.
“I greatly look forward to utilizing my business expertise and expanding our dental industry collaborative relationships, while seeking to increase Product Portfolio non-dues revenue, which contributes to the ADA’s goal of making people healthy,” said Martin.
Before joining the ADA, Martin worked in the financial services industry at Discover Financial Services/Morgan Stanley and AT&T Universal Card Services. She served in various management and marketing positions in the areas of new product development, communications, program management, and training and development. Martin also worked for Kraft Foods specializing in business development, sales and brand loyalty.
Martin holds a Master of Education degree in curriculum development and strategic planning from DePaul University in Chicago. She also earned a Bachelor of Arts degree in advertising from Michigan State University in East Lansing, Mich.